The year 2024 has arrived in all its sporting glory. As you can see, 2024 is Harshad's number, which means it can be divided equally by the sum of its numbers. It is also the Year of the Dragon, which obviously brings growth and development, and it is a Leap Year, which is widely considered lucky.
Growth, good luck and interesting numbers. This is music to the ears of affiliate marketers and performers.
Moreover, it fits perfectly into the industry narrative that has been created over the past few years. Affiliate marketing has seen tremendous growth in 2023 with the massive popularity of fintech publishers and content commerce; In addition to new capabilities CTV And coupon Spaces.
So, what can we expect from the next 12 months? Well, readers, we've gazed into our crystal ball, cast runes, dealt tarot cards, and learned the deepest secrets of the universe and the oldest lessons humanity can learn.
But we didn't get much insight into affiliate marketing. So, instead, we reached out to some smart industry experts and collected their predictions below.
Capture technology
Technology partnerships, which have shaken up the industry in the last year, have proven to be an area of opportunity for many marketers. These partners differ from the traditional publisher model in that they don't always drive traffic to the brand's site. They may focus on CRO (conversion rate optimization), AOV, or a different metric.
These technologies have become very popular with consumers and retailers. For example, Buy Now Pay Later (BNPL) has contributed to… Record-breaking Internet Week In 2023.
Therefore, it is not surprising that our experts expect this region to see further growth this year.
Jade MayberryHead of North American Affiliate Marketing and Performance Partnerships at Dentsu International says:
“The bottom funnel now consists mostly of loyalty/fintech partners, such as card-linked offers and BNPL, as brands look to increase reach and affordability through deep discount payment options to win conversions. This will continue through 2024.”
Marc AndresFinfare Connect Trader Manager says:
“As we move into 2024, a notable trend in affiliate marketing will be increased use by merchants of payment-related offers, primarily driven by open banking technology. This will make it easier to create highly personalized offers based on accurate consumer data. More users are expected to adopt Publishers are adopting this technology, and integrating it into their platforms to better align with users' interests.
