From Tesla's massive tablet dashboard to the infotainment systems appearing in many new cars, displays are taking over the driving experience, and software-defined vehicles (SDVs) are becoming the default. At CES 2024, LG Display is introducing the next big innovation in the industry.
When it attends this big event, the company will ditch the concept of “smartphones on wheels” – it will offer a full-view dashboard display at the front, and two foldable screens at the back, which comes with a huge safety feature to keep the driver safe. concentration.
Specific details are a bit thin on the ground, given that it's a concept. But based on what's been described, LG is about to take a big step forward in the car entertainment space. Just imagine what this could do when paired with Microsoft and TomTom's new in-car AI!
So, what will LG bring to the show? In their own words, there are “various large-sized car displays.” In the specific example, we see a car's dashboard completely covered by a giant screen.
This takes advantage of various LG Display technologies such as P-OLED for plastic substrates that increase flexibility, Advanced Thin OLED to not add extra thickness to the dashboard, and LTPS (Low Temperature Polycrystalline Silicon) for a dynamic refresh rate.
You can see this flexibility used in the drop-down screens in the back seat, where the company will showcase a variety of slide-out and foldable OLED panels that can be hidden or enlarged when passengers want that extra screen.
Taking into account safety
So, the obvious question here is what happens to potential driver distractions? If the front seat passenger is watching something on his or her side of the screen, it will likely catch the driver's attention. This is where Switchable Privacy Mode (SPM) comes in, which switches any content viewed on the passenger side.
This is done automatically while driving, which is a big step forward in ensuring that the passenger is as entertained as those sitting in the back, while keeping the driver focused. We'll find out more about how to do that (my bet is to limit viewing angles through P-OLED technology), when we take a closer look at LG's new automotive innovations at CES.