Before you can deal with the social media crisis, you need to understand what it is and what it isn’t.
A negative comment here or there does not make a crisis. When you are constantly facing a lot of criticism from people on social media or when your participation rates are in pranks, then you are going through a social media crisis.
Steps to deal with the crisis of social media
Your job, when faced with a social media crisis, is to deal with it quickly and control #thngs before they get out of control.
1. Carefully monitor what people say
Social media gives freedom to everyone to express their opinion, but this does not give haters and Trolls are right to run roughshod over you.
While you can ignore most negative comments, don’t let repeat offense get away with anything. You might cause enough nuisance to cause a social media crisis.
here How should you respond to negative comments on social accounts.
2. Protect your social media accounts
One of the dangers of the social media crisis is you Instagram account hack. An angry troll can really take over your Instagram. So if you feel like a crisis is about to strike, nip it in the bud with a brace Security of your social accounts:
- Make sure your password is strong
- Only two people should be able to access the password
- Get a two-factor authentication system to make your social media accounts less vulnerable
- Change your password frequently to reduce the chances of account hacking
For more ways to protect your Instagram account, swing here.
3. Stop posting scheduled content
As a content creator, you likely have a Content calendar with scheduled days. When you’re in a social media crisis, one of the best ways to deal with it is to pause all content.
Why? One, it ensures that people don’t use it as fodder to fuel the crisis. Secondly, you can rebook in all posts and reframe them according to the new situation, if necessary.
Be aware: hiding does not solve the social media crisis. Furthermore, as a creator, you cannot be inactive. So brace yourself, change your perspective, and then prepare to defend and learn.
4. Stay in touch with your followers
Remember, people will trust you more if you help them understand what you’re going through. So, the next step in dealing with a crisis is to talk to your audience and present the story on your side:
- Do it with confidence
- Do it patiently
- Do it without getting emotional
Keep the tone fun and light as you respond. In no case should it reflect your embarrassment or anger.
Learn from the experience of the social media crisis
Don’t panic when a social media crisis occurs. No matter what kind. Think of it as an opportunity to learn from your mistakes. Once the crisis is over, sit down and think again so that you can better handle future episodes:
- Note the mistakes that led to the social media crisis
- List your steps to handle the situation
- Write what worked and where you could improve
As a creator, especially if you are vocal #thngs that make you different, it is common to encounter violent reaction. As an innovator, you also have to make the Internet a safe and inclusive place.
So, learn how to handle any social media pressure And crisis with grace.