This year's CES 2024 trade show is off, filling Las Vegas with more technology than a giant LED dome. Consumer electronics giant Hisense is holding its own press conference this year, starting January 8 at 12 noon ET. The company will stream it live from its own site, on this specific landing page.
🌟You are invited🌟
joins #Hisense in #CES2024 To reveal the display technology that shapes the future!
“See. Communicate. Test.” Be among the first to experience the next generation of display technology as well as the future of Hisense. Click to learn more.— Hisense International (@HisenseIntl) December 7, 2023
What we expect
What will Hisense discuss at the press conference? The company says it will “display a range of pioneering innovations that redefine the way we interact with screens,” with the official tagline “See. Connect. Experience.” In other words, expect a lot of information regarding next-gen display technology.
To that end, Hisense says it will unveil a range of new products, teasing new Laser TVs, ULED TVs and more. David Gould, President of Hisense Americas, is hosting the event and the company promises TVs that deliver “unparalleled clarity and contrast, turning living rooms into cinematic havens.” We could all use more escapes, cinematic or not.
The press conference will not be limited to TVs only, as Hisense is a multi-faceted company with a stake in many market segments. It also teased the unveiling of new smart home products, offering “a myriad of options to do more.” There's also the possibility of a surprise revelation or two, as Hisense's technology is found in everything from modern vehicle dashboards to ultrasound devices.
Last year, Hisense announced the amazing UX OLED Smart TV. This 85-inch beast features 20,000 mini LEDs, 5,000 local dimming zones, and the industry's first-ever 16-bit lighting control algorithm. It also marks the beginning of the ULED X line of TVs, so we'll likely get a new model or two this year. Reports indicate that the company has prepared a massive 110-inch ULED Sound and vision.
We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.
