Sound is expected to be the big differentiator in future mobility.
John Wall, senior vice president and head of QNX at BlackBerry, emphasizes the critical role of trust: “New technology-enabled in-car experiences will revolutionize how we interact with our cars, but automakers face challenges in strengthening public trust in these technologies.”
Just as other aspects of our lives are becoming increasingly software-defined, so are our cars. The past decade has seen a boom in the use of vehicle, driver, and sensor data, raising concerns about data breaches, privacy, and the safety of features like autonomous driving.
These fears are unfounded, as evidenced by the recent US recall of millions of Tesla vehicles due to defects in their self-driving features.
“In 2024, collaboration is key,” Wall says. “Automakers must work together to build consumer confidence in new vehicle improvements. The technology industry needs to provide them with reliable systems for IoT and cybersecurity, while keeping regulators and the public informed. By working together, we can restore trust in data sharing and unleash technology the information.” The potential of automotive technologies.”
Vehicle design upgrading techniques
Advanced cloud-based digital twins are transforming automotive development. It helps identify integration issues early, allowing more developers to participate in the design process before hardware is available.
This cloud-based system enhances collaboration, reduces risk, and enables teams to connect with the world's best designers.
“Creating a realistic virtual development environment for embedded software is critical,” Wall explains. “Soon, virtual cockpit (HPC) simulation will allow automotive companies to virtualize graphics, audio, and other inputs in the cloud, enabling early prototyping, scaling development teams, and reducing time to market.”
This will pave the way for the world's first full simulation of the vehicle in 2024
Wall highlights the benefits: “This will allow any automaker to accelerate software delivery, leveraging the cost, collaboration and time-saving advantages of cloud development. This virtual, virtual development environment will simplify the process, accelerate innovation, and reduce costs throughout the entire product lifecycle.”
The evolution of the Internet of Things for cars
“Safe, secure and reliable systems will enable seamless upgrades,” Wall says. “Imagine technology that judges tire wear, personalizes in-car entertainment, monitors teens' driving habits, analyzes accidents, contactless fuel payment, or even monitors driver alerts. Although this may seem “In the future, however, vehicle developers are already building these functions using the latest operating system technologies.”
“Scalable, high-performance real-time operating systems (OS) enable embedded software to be designed to support safe, secure and reliable systems that take advantage of future CPU developments,” he says.
“When in-car technology builds on these innovative systems, automakers can seamlessly upgrade functions related to electrification, e-commerce, safety, the vehicle lifecycle, and the in-cabin experience – not just in future models, but perhaps even in your current car.”
new Horizons
According to Wall, audio is an exciting area to watch. Innovative, high-quality sound is key to a software-defined car. The new software allows audio and audio software to be separated from the car's hardware, giving designers and engineers complete creative freedom to deliver exceptional in-car audio experiences.
This includes everything from basic functions like hands-free calling and noise cancellation to advanced infotainment and safety features.
“In 2024, this software will not only improve sound quality and functionality, but will also open up new revenue streams from activating optional features,” Wall explains.
“Upgrades to premium branded voice services provide new value-added features to vehicles, fostering exciting collaborations that engage and excite end users.”
Automakers that differentiate themselves through superior sound could gain a big advantage in 2024
The future of cars is connected, innovative and built on trust. By working together to address concerns and harness the potential of technology, the industry can unlock a future of safer, more personalized and exciting driving experiences for everyone.
