It's still very early in 2024 but Hollywood has woken up to a very bad year indeed. Box office sales have declined a lot and show no signs of improving in the near future.
Perhaps the public is tired of political lectures from leftists who despise everything about traditional America. Or maybe no one wants to watch another stressful superhero movie. How many Marvels movies are there now, anyway? Who can follow?
This is a simple case of people voting with their wallets.
From The Hollywood Reporter:
Box Office: Winter grosses are at alarming lows
Cinema operators might want to have their own weather river storms right about now, at least figuratively. Heading into the new year, long-term forecasts showed the box office facing a bad drought through the first two months of 2024, and they were unfortunately unfounded. The culprit? A sparse crop of new Hollywood studio titles as a result of production delays caused by last year's strikes and an unforgettable class of year-end holidays left to make for January's final score.
Year-to-date domestic box office revenue is $581.2 million, 43 percent behind the average revenue during the same time period from 2016-2019, when movie ticket sales reached $1.08 billion, according to data provided by Comscore. For the month of January. 1-February. 4.
Of that amount, January accounted for $513.6 million, compared to $599 million in 2023 (M3GAN's breakthrough last year, with more than $83 million in ticket sales domestically, while Avatar: The Way of Water contributed more than 210 million dollars). Outside of the COVID-era years, the $513.6 million is the lowest January level in more than 25 years.
John Nolte of Breitbart News was writing about this collapse in January:
“Business is broken,” the far-left Bloomberg accurately says about Hollywood. Naturally, Bloomberg is not interested in reporting on one of the main reasons the industry is in trouble. I'll get to that. But in the meantime, Bloomberg's got enough going on to enjoy this part of it…
Then we realize there will be fewer jobs for the people who hate us: “Although the unions have won huge victories, writers and actors have returned to an industry that should have had far fewer jobs.”
Let me address this matter that has not “recovered from the pandemic.” The pandemic has nothing to do with the current collapse of the film industry. This collapse is a direct result of a film industry that produces crap that no one outside Oberlin's Lesbian Society of bitter feminists wants to see.
Hollywood has a decision to make. Get back to telling good stories with compelling characters, or continue on your current path to failure.
Which one do you think they will choose?
