opinion
Bud Light lost hundreds of millions of dollars last year after it teamed up with transgender influencer Dylan Mulvaney on an ad campaign in April. Now, the beer brand is desperate to make a comeback with a new Super Bowl ad, and a teaser for it has just been released.
Bud Light Super Bowl teaser
The teaser begins with Steppenwolf's classic 1968 song “Magic Carpet Ride” playing while a Bud Light-branded zip-up hoodie is shown in a close-up. The next shot is of a man wearing metal sunglasses and a mustache staring straight ahead before a flash of white takes over the screen, and another man can then be seen holding a Bud Light bottle looking startled and asking: “Are you..?”
The teaser ends with a cut to the Super Bowl and Bud Light logos, as someone in the background is heard shouting: “Let's go!” Check out the teaser for yourself below.
RELATED: Kid Rock forgives Bad Light 'as a Christian' – 'They made a mistake'
Bud Light executives speak out
Fans noticed that the man holding the beer bottle in the teaser is wearing a Broncos jersey with the number 18 on it, the number Peyton Manning wore with Denver. Both Manning and fellow Pro Football Hall of Famer Emmitt Smith starred in a Bud Light campaign that ran toward the end of last year's NFL season.
“We're introducing the best names in sports, music and entertainment and introducing a whole new character to our Bud Light universe,” Todd Allen, Bud Light's vice president of marketing, told USA Today.
“Bud Light’s longstanding partnership with the NFL is one of the most iconic relationships in sports, and we are thrilled to return to the Super Bowl stage this year to continue our long legacy of delivering iconic, innovative Super Bowl ads that mobilize fans,” he continued. fans year after year.”
Anheuser-Busch, the parent company of Bud Light, will run a one-minute commercial for Michelob Ultra Super Bowl featuring soccer legend Lionel Messi. Additionally, the company will run a 30-second commercial for Budweiser featuring the legendary Clydesdale Horses and highlighting the work of wholesalers.
“We need to make sure that, in these viral moments, we choose the right brands to meet this moment, not just on TV, but also brands that can really scale the opportunity that the Super Bowl and the NFL and everything else provides.” , Kyle Norrington, chief commercial officer at Anheuser-Busch, told the Wall Street Journal. “These are the brands that we thought deserved this opportunity this year.”
“You'll see what… fans of our brand expect, which are some really funny ads,” he added.
RELATED: Bud Light sales continue to decline as CEO launches desperate plan to save company
Bud light sales are down
This comes after Bud Light saw sales decline in 2023 following a partnership with Mulvaney for an ad campaign in April. Conservatives then launched a highly influential boycott of the brand, with CNN reporting last month that Bud Light sales were still down 30% weekly from a year ago.
In its most recent earnings report, Anheuser-Busch reported a 13.5% decline in third-quarter U.S. revenue per 100 liters of Bud Light, acknowledging that sales to retailers were down approximately 17% “primarily due to lower Bud Light volume.” “.
The Bud Light boycott showed that Americans have had enough of the bullshit of the extreme liberal culture that has been imposed on our society in recent years. Only time will tell if Bud Light will be able to recover from this.
It's time to support and share the sources you trust.
The Policy Insider ranks third on Feedspot's “Top 100 Political Blogs and Websites” list.
