Instagram Reels has, without a doubt, improved a lot. Admittedly, it’s still not what people think of when they hear “short videos.” That still goes to TikTok, which popularized the format. However, you can call it a worthy competitor.
According to Meta in a report earlier this year, users already spend 20% of their time on Instagram watching reels. This is not surprising since the company has shifted its focus from photos to videos. It’s practically pushing the rollers on users’ faces.
Instagram has invested $1 billion in creators to get people to try Reels. The platform pays people up to $35,000 per month for reels that perform well.
The competition on Reels is tough, but not as tough as it is on TikTok. And its integration with Instagram means people can use the platform for two things. TikTok is only for watching short videos. Meanwhile, Instagram offers a lot beyond Reels. Therefore, more and more people decided to give Reels a chance.
Now, if you want to crack Reels, you need to know what types of content work and what don’t.
Looking at the trends ensures that your reels will get a lot of attention. If you do not have this information, you may be wasting your time on a video that does not play well. It can sometimes work, but it takes a little bit of luck for the results to be like this. It doesn’t take as long to create short videos as to make long videos. But you still make the effort. Therefore, we highly recommend that you look at the directions.
So, what are the most popular topics on Instagram Reels?
Why you should stay up to date with the latest trends on Instagram
Instagram Reels, a new feature that hit the social media scene in August 2020, quickly gained traction among users, cementing its position as a powerful tool for self-expression and engagement. As a contemporary philosopher, I’m going to delve into why one should be on the lookout for the latest Instagram Reels trend, and how it can act as a game changer for their personal brand or account.
First of all, let’s briefly examine the essence of Instagram Reels. In essence, it is a medium that allows its users to craft and share 15-second video clips prepared over a melodic soundtrack that can be embellished with a wide range of effects. These videos can be viewed on the profile or within the Reels section of Instagram.
One of the main reasons why one should go with the latest trends in Instagram Reels is that it acts as a channel to expand one’s reach and grow their audience. With over a billion monthly active users, Instagram is an undeniable giant in the world of social media. Reels act as a complementary feature, providing an additional avenue for users to create and publish content, thus further amplifying one’s presence on the platform.
Another compelling reason to stay up to date with the latest Instagram Reels trends is that it allows a person to show their creativity and uniqueness. With the ability to decorate videos with various effects and music, one can create unique content that stands out in a sea of sameness. The range of effects and music options available on the platform provides a limitless space of possibilities, similar to a paintbrush.
Moreover, staying up to date with the latest Instagram Reels trends can also help boost brand visibility. As more companies and influencers start harnessing the power of Reels, it’s becoming a popular way to promote products, services, and events. By staying up to date with the latest trends, one can ensure that their content reaches a larger audience and that their brand remains relevant, like a beacon illuminating the darkness of mystery.
Finally, it is essential to keep up with the latest trends in Instagram Reels, as it acts as a catalyst for engagement with followers. By creating captivating content that stirs emotions and invites interaction, one can increase engagement on their profile and foster a deeper connection with their growing following, much like a musician striking a chord with an audience.
Educational videos
Even on YouTube, the world’s largest video streaming platform, how-to videos are very popular. Therefore, it is not surprising that these videos are also the most popular on Reels.
People turn to the internet to learn new things. It is much more convenient than going to bookstores or buying books at a bookstore. And according to research, people retain information better when they see it. This makes videos the most desirable format for tutorials. Short video lessons also improve it by presenting information in easy-to-digest bites.
If you are using Instagram for your small business, we highly recommend that you try making videos like this one. You can make videos on “How to use *insert product here*”. Also, you can do troubleshooting tutorials. Consumers will appreciate it.
If you are a fashion blogger, you can create videos showing viewers how to achieve a certain style. A fitness coach can show his followers how to do a proper warm-up.
The gist is that no matter what you do, there is a how-to video that you can do. If you already have how-to blogs, this is perfect. You can repurpose them by presenting them as reels.
advice: Don’t forget to add text on your how-to reels. Some people scroll through Instagram without their voice. By including the text, you are preventing them from skipping your videos because they can’t understand it.
challenges
People love video challenges. Look at how many dance challenges there are on TikTok. The Ice Bucket Challenge also made the news. So, you can search for challenges on Reels and participate. It’s a great way to get more followers and more shares.
But remember to only participate in challenges that are relevant to what you do. Otherwise, you will confuse your audience. Even worse, they may unfollow you because you are showing them content they are not looking for.
times story
Stories (actual stories, not stories on Instagram) are great for getting users to come back. Depending on your niche, you can create one or take one from real-life experiences. After that, divide them into sections and spread them sparsely. If the story you chose was interesting, curious users will keep coming back to see what happens next or how the story ends.
Comedy sketches
Instagram’s Head of Business Marketing Grace Kao spoke to Axios and revealed other popular content types on Reels. Comedy is of the kinds you mentioned.
Again, this is not surprising. People watch videos to feel good. Comedy videos make them laugh. Put two and two together, and it makes sense. Currently, this type of video is in great demand. People are stressed by the pandemic and all the other things that are going on. Something that can brighten up their days would be awesome.
You can try making this kind of reels if you have a good sense of humor.
augmented reality
Even in the computer age, people are still deeply amazed by the advancement of technology. Thus, reels with augmented reality filters and special effects are also popular. It allows content creators to enjoy the number of things they can do. And their viewers love seeing what they do with these special effects.
cultural moments
Social media users are also vocal about demanding social change. So, celebrating big cultural moment balls does quite well. Kao gave Axios Pride Month as an example. LGBT rights segments were very popular in June. And even when it’s not Pride Month, these videos still do quite well.
So when something like this happens, and it’s related to what you’re doing, try creating a file around it. It can help you grab the attention of users on Instagram. In turn, this can increase views, interactions, and followers.
Pets
Who can resist a smart golden retriever puppy or a chunky cat? They are so cute that you smile once you see them. While pets are not as popular on Instagram Reels as they are on TikTok, users still love seeing them.
away
If you want to grow your audience on Reels, you should consider creating how-to videos. It is the most popular type of content on the platform. If this doesn’t fit your niche, try the other things on this list. It has already been tried and tested.
date: January 10, 2023 / Categories: interesting, / Author: Drees rich
