Emerging web technologies are changing the way technology managers think about future websites. Globally, forward-thinking companies are recognizing the need to embrace and adapt to technological developments. They have to do this in order to reach consumers and gain a competitive advantage.
As artificial intelligence and other technical developments enter public and private life, chief technology officers are under pressure to know the relevant tools and trends. They should also monitor the first steps the government takes toward AI standards and laws so they can use these tools safely and effectively.
What emerging web technologies will have the biggest impact in 2024?
The website trends of 2024 are here, but what emerging web technologies will most impact technology managers and their teams?
Robotic process automation
Arguably the most comprehensive trend is artificial intelligence. Artificial Intelligence is driving modern trends in web development, which manifest themselves in various forms. For example, robotic process automation (known as RPA) refers to the use of artificial intelligence solutions designed to enable faster processing of website and commerce data. Transforming previously time-consuming processes into automated tasks means teams can focus their energy on more creative projects.
Predictability = ROI
RPA solutions help businesses predict and shape their user behavior using data. Businesses can quickly learn what customers need and want, add new product listings or personalized customer service information, and fix errors without downtime, apologies, or refunds. This connection to data makes website optimization much easier and allows businesses to instantly spot opportunities to increase ROI.
Unsurprisingly, the global RPA software market will expand at a CAGR of over 55% and become a $70 billion industry by 2028.
What are the best ways to integrate AI?
Knowing the latest web development trends and using them to transform your website are two different things. To make this leap, CTOs and their teams must connect emerging web technologies to their business goals via KPIs.
KPIs = informed decisions
Automation can only benefit your company if it helps you achieve your business goals and make informed decisions. You can use RPA software for a variety of jobs. This includes intelligent document processing, workflow streamlining, cost analysis and supply chain management. But what are your priorities?
By creating a list of specific, trackable KPIs, you can determine what actions to take next.
For example, if you want to attract more visitors to your site, automated tracking of organic traffic sources will help you. If you want to engage visitors longer on certain pages, tracking your bounce rate will show you what's working and what's not.
Can CTOs create future-proof websites?
The next part of the work on CTOs' boards is to ensure that their organizations' websites are adaptable to future technology developments. Many challenges and obstacles can stand in the way of successfully using AI over the long term, and CTOs must be on top of them.
Reducing the technological burden
Invest in technology and keep up with web development trends It's not easy. Some companies may accumulate significant amounts of “technology debt” as they attempt to maintain and update their software. This debt can grow astronomically if CTOs allow problems and errors to be resolved. Small problems become big, and systems become clogged with disorganized updates, undocumented changes, and messy code. If technology managers want to create future-proof websites that can take advantage of the latest advances in web development, they'll need to be flexible and willing to invest in updates.
3 Innovative Strategies for CTOs in 2024
In the rapidly evolving landscape of 2024, CTOs can set up their websites for future success by harnessing AI and RPA solutions. Use these tools to improve user experiences, personalize content, automate decision-making processes, and connect to KPIs to keep your strategies measurable and achievable.
Here are three strategies that can help technology managers find their way with 2024 website trends:
1. Task AI with finding the perfect leads
Automated customer acquisition can expand and diversify a website's user base. This helps businesses attract and qualify leads without an entire team working on the process manually.
Your AI platform can take massive amounts of data from customers and potential customers, identify patterns to segment groups of people by behavior, and predict how those people will react to different types of messages.
This strategy results in a customer acquisition process that turns strangers into paying customers more quickly and sustainably.
2. Make customer service worth talking about
AI can transform customer service from a pain to part of your USP. Chatbots have received bad press in the past, but they are becoming smarter and more individual thanks to generative AI and its natural language capabilities. Use chatbots for quick response times and more personalized resolution to issues. Additionally, LLM's processing power can take all the data about consumer behavior and preferences and turn it into predictions that you can use to make products and projects that are more likely to perform well.
3. Try a headless CMS architecture
Many trends in web development Designed to help CTOs manage life behind the scenes. Headless CMS is one of those trends that makes content management more scalable and customizable. It involves separating the backend and frontend of content creation, resulting in enhanced flexibility, more options for new and innovative formats, faster and smoother loading times, and higher levels of security.
What then?
As companies become more proactive in adopting emerging web technologies, they will need to track web development trends. Their priorities will continue to change in order to maintain a future-proof website. In 2024, technology managers may shift their attention beyond the technologies themselves and invest in eliminating technology debt, enhancing security operations, making their AI more personal, and customizing it to suit their needs.
