Technology has revolutionized the world we live in, and the land of online casinos and gaming is certainly no exception. From payment methods to security and user rewards, everything has been influenced by recent innovations in technology. If you're not aware of what's changed since online casinos first appeared in the 1990s, it's a big change. This article will focus only on the recent changes from blockchain technology, artificial intelligence, and augmented and virtual reality. These three things may seem insignificant in the grand scheme of things, but they have made big waves for bettors and operators around the world.
Blockchain technology
The biggest benefit that blockchain technology offers to online casinos is the increased security and privacy it provides to users. The decentralized nature of Blockchain means that it does not rely on a central control point like traditional methods, making it less vulnerable to hacking and fraud. Each transaction is encrypted and linked to the previous transaction, creating a secure and immutable ledger. In an industry where financial and personal data are at stake, this is invaluable.
It can also be a place where game results can be posted. Instead of taking the online casino's word for it, users can check it out for themselves while playing online slots and other games. It's a way to promote transparency and fairness in an industry where people are quick to point fingers and say games are rigged.
Blockchain technology has also brought cryptocurrency, which has been a huge improvement for online casinos. Bank transfers, credit cards and e-wallets are no longer the only way to deposit money at an online casino. Virtual currencies allow players to deposit funds on an anonymous network where their identities are difficult to link to their wallets, improving privacy and the ability to play at online casinos without worry for users in countries where online gambling is in a legal gray area. .
artificial intelligence
Although we are still a long way from true artificial intelligence, learned language models and complex algorithms are paving the way in many aspects of online gaming. Perhaps two of the most important things for users are better customer service and promotions.
Better customer service
Customer service has always been a struggle for online casinos, and although live chat has evolved a lot compared to the old method of email or phone calls, it is still often not enough. There are often long wait times, and this is where AI can step in. Some users have simple questions that can be easily answered by the dynamic chat software. If the online casino only uses real customer service representatives, these questions take time away from people with actual problems and questions that require a more precise response.
AI-powered chatbots can easily interpret the question and craft a personalized response to help users. If the user feels the response was insufficient, they can either initiate another claim or request to speak with a customer service representative. This can help reduce wait times and give users a faster response than a human would be able to do.
Customized promotions
Personalized promotions are another aspect that AI and advanced algorithms can explore. Through the power of data analysis, AI can quickly analyze thousands of data points and create personalized rewards aimed at retaining the existing player base and bringing back players who may have left for another casino or stopped altogether. With personalized promotions, players can receive bonuses that actually mean something rather than the typical reload bonus or random sports betting bonus that they are unlikely to use if they are only playing online slots for real money.
Augmented and virtual rituals
AR and VR are two other technology advancements that online casinos take advantage of and that we will improve on in the future. First, VR can bring the casino into your home. Simply turn on the headset and you'll be sitting at a table with other players playing poker, blackjack, or any other table game mode. Augmented reality can allow users to “walk” around the casino floor, play casino slot games or head to the virtual bar to mingle with other users, adding to the social aspect of online casinos.
Online casinos have already taken advantage of live dealer technology, broadcasting live streams from dealers around the world into people's homes where they can interact with the dealer and other people at their table. AR and VR can easily take this a step further and improve on what they have already built. There are even virtual reality examples of this already in a game called VRChat, albeit for virtual chips that don't include the real money aspect – but this proves that interest in an immersive gambling experience exists and that players are eagerly awaiting the day when they can enter the world of virtual reality. And place live bets.