Revolutionary results-driven formulas for busy, ingredient-conscious skincare consumers
SALT LAKE CITY, March 04, 2024 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq:LFVN), a leading health and wellness company offering products designed to activate optimal health at the cellular level, is proud to announce the launch of TrueScience®. The Active Skincare range represents a major advance in skincare technology and formulations. Building on the successful launch of TrueRenew Daily Firming Complex in October 2023, a better alternative to retinol, LifeVantage's entire skincare offering has been enhanced to deliver skin health revitalization at every step. The collection offers a simple system of multi-tasking products that meet the evolving needs of today's busy consumers.
The products were first unveiled on March 2 in Canada and Europe where they were immediately available to consultants and clients. The global launch continues throughout the month and into April, where it will be launched at various market events around the world.
The redesigned TrueScience collection includes TrueRenew plus three redesigned refresh and clean product formulas: TrueClean Refining Cleanser, TrueLift Illuminating Eye Cream, and TrueHydrate Brightening Moisturizer. Each is formulated using the latest science, including our patented Nrf2 ingredient blend plus additional premium, eco-friendly ingredients proven to support skin health and deliver visible anti-aging results, including brighter skin in as little as seven days.
Steve Fife, President and CEO of LifeVantage, expressed his excitement about the new collection: “TrueRenew was just the beginning of a new era of active skincare for LifeVantage. With TrueScience's Active Skin Care Collection, we've kept the ingredients our customers love and elevated everything else to exceed their expectations. The range offers advanced solutions for smart skincare enthusiasts, underscoring our commitment to ensuring LifeVantage Consultants have the best results-driven products to share and grow their business. This launch also confirms our position as a leader in innovative skincare, delivering on our promise to revitalize skin health to reveal every customer's natural radiance.
TrueClean Refining Cleaner: Naturally radiant skin starts with TrueClean Refining Cleanser. This product goes beyond basic cleansing with gentle exfoliation powered by pomegranate enzymes that effectively removes impurities and dead skin without stripping the skin of its natural oils. Enhanced with ginger root and bisabolol for added comfort, the cleanser now delivers eight additional benefits, backed by five new ingredient studies, setting a higher standard for clean, refreshed skin.
True Lift Illuminating Eye Cream: TrueLift Illuminating Eye Cream targets the delicate eye area, providing 360 degrees of age correction. This powerful formula visibly improves seven visible signs of aging, including dark circles, under-eye bags, fine lines, crow's feet, eyelid roughness and puffiness, while also visibly lifting eyelid creases and creases. With 2 additional benefits and 12 new ingredient studies, this eye cream provides an immediate cooling effect and contains caffeine for a refreshed, invigorated look.
TrueHydrate Brightening Moisturizer: Discover radiant, youthful skin in as little as seven days with TrueHydrate Brightening Moisturizer, an anti-aging powerhouse. This powerful formula quickly provides skin moisture, enhances skin glow and overall brightens the complexion. It targets age spots to reduce their appearance and fights the appearance of new dark spots, providing a full range of anti-aging benefits.
The skin care industry is estimated to be worth $146.7 billion in 2021, and is expected to grow to $273.3 billion by 2031.1 Modern consumers are looking for products that deliver proven results, contain multiple benefits, and come from environmentally friendly companies. LifeVantage's TrueScience active skincare line answers these claims head-on, featuring science-backed ingredients that address a variety of skin concerns, all while maintaining the company's commitment to its clean standards.
For more information about the Active Skincare range and to experience the future of skincare, visit the LifeVantage website (www.lifevantage.com).
About Life Vantage Company
LifeVantage Corporation (Nasdaq: LFVN), the activation company, is a leader in nutrigenomics, the study of how nutrition and naturally occurring compounds influence human genes to support good health. The company is engaged in identifying, researching, developing, formulating and selling advanced nutritional stimulants, nutritional supplements, nootropics, pre- and probiotics, weight management, skin and hair care, bath and body and targeted relief products. The company's line of scientifically approved nutritional supplements includes its flagship product, Protandim® Product family, LifeVantage® Omega+, ProBio, IC Bright®Daily Wellness, Rise AM, Reset PM, and D3+ supplements, TrueScience® A line of skin care, hair care, bath and body products and targeted relief products. The company also markets and sells Petandim®its companion pet supplement designed to combat oxidative stress in dogs, Axio® The energy drink blends nootropics and the PhysIQ intelligent weight management system. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com.
Cautionary note regarding forward-looking statements
This document contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words and expressions that reflect optimism, satisfaction, or disappointment with current expectations, as well as words such as “believe,” “will,” “hopes “, “intends”, “estimates”, “expects”, “projects”, “plans”, “expects”, “looks forward”, “goal”, “may have”, and their variations, define forward-looking statements, but their absence does not It means that the statement is not forward-looking. The declaration and/or payment of dividends during any quarter provides no assurance as to future dividends, and the timing and amount of future dividends, if any, may vary significantly compared to both past dividends and current expectations. These include: Examples of forward-looking statements include, but are not limited to, statements we make regarding the implementation and benefits of our key initiatives, future growth, including geographic and product expansion, the impact of Coronavirus (COVID-19) on our business, expected financial performance, and dividend payments. expected in future quarters.These forward-looking statements are not guarantees of performance and the Company's actual results may differ materially from those in such statements. These forward-looking statements are based on the Company's current expectations and beliefs regarding future events affecting the Company and involve known and unknown risks and uncertainties that may cause the Company's actual results or results to differ materially from those anticipated and discussed herein. These risks and uncertainties include, among others, further deterioration in the global economic and operating environments as a result of future COVID-19 developments, in addition to those discussed in greater detail in the Company's Annual Report on Form 10-K and the Company's Quarterly Report. A report on Form 10-Q under the heading “Risk Factors,” and in other documents the Company files from time to time with the Securities and Exchange Commission. The Company cautions investors not to place undue reliance on the forward-looking statements contained in this document. All forward-looking statements are based on information currently available to the Company on the date hereof, and the Company undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date hereof, except as required by law.
Public relations contact:
Jennifer Rumble, Cercon Brown
(704) 923-6378
jrumble@cerconebrown.com
Investor Relations Contact:
Reid Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com
1 Allied Skin Care Market Research Opportunities and Forecast 2021-2031
