“China Archeology Weekly”, a comprehensive media news column covering archaeology, culture and museums, was broadcast on Dragon TV on Saturday noon.
This weekly column is Shanghai Media Group's latest effort to develop cultural intellectual property exploring the origins of Chinese civilization following the success of the eight-episode documentary series “China Before China.”
Under the guidance of the State Administration of Cultural Heritage, the program is committed to building a reliable and timely archaeological and cultural news broadcast platform, exploring and presenting the history and charm of Chinese civilization from multiple perspectives.
It showcases numerous archaeological sites, and features conversations with archaeologists to extract and present the historical context of Chinese civilization.
Through cultural relics, archaeological achievements and new discoveries, an emotional connection and resonance will also be created with the audience.
For example, the column provides insight into the historical stories of an ancient boat, the style of a Shang Dynasty (1600-1046 BC) mausoleum from the World Heritage Site of Yinxu, also known as the Yin Ruins, and an exhibition of Yin relics. Dragon-themed monuments trace the origin and development of totem worship.
Small documentaries on the country's cultural relics and national treasures will also be broadcast in the column to better understand the development of the nation.
In addition to Dragon TV, the show will be broadcast on News Channel, DocuTV, Knews and BestTV. Through ShanghaiEye, a video IP for international communications, it will be broadcast to global audiences.