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Bud Light suffered another humiliation in the wake of teaming up with transgender influencer Dylan Mulvaney in a partnership in April last year, losing its crown as best-selling Super Bowl beer to Mexican brand Corona.
Things are getting worse for Bud Light
The Daily Mail reported that Corona was the top-selling beer based on all-day sales during the Super Bowl. Anheuser-Busch, the parent company of Bud Light, had some good news, as its Michelob Ultra brand generated the most sales during the Super Bowl between the Kansas City Chiefs and San Francisco 49ers.
“We listen, we learn, and we keep moving forward, and that's the way we think about it,” said Kyle Norrington, Anheuser's new chief commercial officer.
Since conservatives launched a boycott of Bud Light over the Mulvaney partnership, the brand has lost nearly $30 billion. Even Mulvaney turned on Bud Light in the months that followed.
“I was waiting for the brand to reach out to me, but they never did. I was afraid to leave my house,” Mulvaney said last year. “A company hiring a trans person and then not standing up for them publicly is worse than not hiring a trans person at all.” “
RELATED: Bud Light 'didn't do a good job' in its comeback bid, says Anheuser-Busch Exec
Bud Light attempts to make a comeback
Fox Business reported that Bud Light sales were down 29.9% year over year for the week ending January 20 compared to numbers during the same period last year. Bud Light was hoping to make a comeback with a new ad that aired during the Super Bowl.
“We're introducing the best names in sports, music and entertainment and introducing a whole new character to our Bud Light universe,” Todd Allen, Bud Light's vice president of marketing, told USA Today before the game.
“Bud Light's longstanding partnership with the NFL is one of the most iconic relationships in sports, and we are thrilled to return to the Super Bowl stage this year to continue our long legacy of delivering iconic, innovative Super Bowl ads that mobilize fans,” he continued. audiences year after year.
Check out a teaser for the ad below.
Full story: Bud Light tries to make a comeback with new Super Bowl ad after Dylan Mulvaney debacle
Trump and Kid Rock forgive Bud Light
However, Bud Light has managed to win some people back. Earlier this month, former President Donald Trump called on his supporters to give Bud Light another chance.
“The Bud Light ad was a mistake of epic proportions, and a heavy price has been paid for it, but Anheuser-Busch is not Woke,” Trump wrote in a post on Truth Social.
“Anheuser-Busch is a great American brand that maybe deserves a second chance?” He completed. “What do you think? Maybe, instead, we should go after those corporations looking to destroy America!”
Singer Kid Rock, who famously photographed cases of Bud Light in response to the Mulvaney partnership, wants the brand to be tolerated.
“Do I want to put their heads under water and drown them because they made a mistake?” he said in December, according to The Tennessean. “No, I think they got the message.”
Kid Rock went on to say that it's primarily the working class, “the people who don't have a dog in the fight,” who ultimately get hurt by things like the Bud Light boycott.
He added: “They made a mistake, they made a mistake.” “I'm over it.”
These endorsements have done little to help Bud Light, as beer sales continue to decline. Do you think Bud Light will recover from this? Let us know in the comments section.
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