The unlikely trio of Nvidia Corp. CEO Jensen Huang, Super Bowl legend Joe Montana, and former Walt Disney CEO Jeffrey Katzenberg have something in common.
They're all backing AI startup Alembic, which recently secured $14 million in funding led by WndrCo, the venture capital firm started by DreamWorks founder Katzenberg, and others including Liquid 2 Ventures, the venture capital firm started by Montana.
“Alembic has an amazing solution to a problem I've seen throughout my career: measuring results from marketing initiatives,” Katzenberg said in an interview. “I look at it as the Holy Grail and the fountain of youth” in deciding what you spend and what you get.
Alembic software predicts revenue and ROI from marketing and sales cycles by analyzing and evaluating unstructured data from anonymous, privacy-protected TV, radio, social media and digital marketing. Its clients include Nvidia Corp. NVDA,
Texas A&M University and North Seals Marine Company.
“Our technology is like a whole-body MRI machine,” Thomas Puig, co-founder and CEO of Alembic, said in an interview. “Our clients say, before Alembic, what they used for marketing evaluation was like an ultrasound that only looked at one part of the body.”
Company officials estimate the market is more than $1 trillion.
San Francisco 49ers great Montana, who serves as managing director of Liquid 2 Ventures, added: “In sports and in business, it is difficult to predict results, but Alembic enables organizations to accurately forecast revenue and ROI from all components of their marketing mix.”
