President Donald Trump took the stage at Sneaker Con in Philadelphia this afternoon, where he unveiled a new line of sneakers, merging the worlds of politics and street fashion in a bold business move. The exclusive sneakers, which are set to retail for $399, mark Trump's unexpected entry into the fashion industry.
The announcement came via Trump's Truth Social account on Friday, where he teased his appearance: “Looking forward to being at Sneakercon at the Philadelphia Convention Center, Pennsylvania, at 3pm ET on Saturday. Then we're off to a big rally in Michigan!”
As promised, Trump entered the bustling Philadelphia Convention Center and was greeted by a crowd of sneakerheads.
“You know, I've wanted to do this for a long time. I have some great people working with me on these things, and they came up with this, and this is something I've been talking about for a dozen years, 13 years, and I think it's going to be a success,” Trump said. “Big”…
“Your influencers have been very positive. They've had a real impact, and they love it, and they love what we've done.
During his speech, Trump lit up the words “The Never Surrender High Tops” in a distinctive design, saying: “This is the real deal.”
“The main body of the shoe appears in shiny gold, giving it a glamorous and luxurious look. On the ankle collar is an American flag design with red and silver stripes and a blue field with white stars, evoking a patriotic theme. The letter “T” is prominently embossed on the side of the shoe, and is interpreted as Trump's monogram.
From the site:
Meet the high tops that never give up. Only 1000 pairs will be released. Each pair is numbered. A true collector's item. The first official sneaker from President Trump, released at SneakerCon Philadelphia on February 17, 2024. Bold, gold and powerful, just like President Trump.
It's for people who don't know the word “quit.” With a signature gold finish and “T” badge, these kicks are for the true patriots. Draped with the American flag on their collars, they cry out to the brave and the free. The Never Surrender sneaker is protest in shoe form. Lace-up and come out ready to beat. With only 1,000 pairs released, get your limited edition pair now. Never Surrender High Tops is expected to ship in July 2024.
But the former president didn't just talk about fashion. He used the opportunity to address a wider audience, especially young people, about the importance of voting.
“We appreciate the turnout because they say they've never had a turnout like this before. We're going to do great things,” Trump said, before quickly moving into a call to action.
“What's the most important thing? To get out and vote. We have to get out and vote. We have to get young people out to vote and you are going to vote and we are going to change this. This country is not well. We are going to change this country quickly,” he said.
He watches:
Watch: Trump makes a surprise appearance at Sneaker Con in Philadelphia, revealing an official sneaker that retails for $399 pic.twitter.com/YMzi2YIS9N
– Breaking911 (@Breaking911) February 17, 2024
You can buy shoes here.
Aside from the high top, Trump also sells a different design:
