opinion
Donald Trump Jr. launched his own hunting and outdoor magazine called Field Ethos, calling it “probably one of the least political things I do.”
Trump Jr.'s new magazine
When Trump Jr. isn't campaigning for his father, he can usually be found outdoors.
“If I'm in Colorado doing an event, I'll sneak away for half a day and go fishing,” he told Politico. “Today, I had a pretty crazy day of conference calls, but I'm literally in the car, annoying all of these people. I'm going quail hunting in upstate Florida before I have to head back to Palm Beach for a business dinner at Mar-a-Lago.
“This is to relieve the stress I have from the general lifestyle of five events a day which will be the next, let's call it year,” he added. “The next 12 months are going to be interesting for me and my family, and it's great to know that I can have one of our diaries when I need a break from everything.”
Trump Jr. was first introduced to the great outdoors through his maternal grandfather, Milos Zelnicek, who would take his New Yorker grandson on camping trips in then-communist Czechoslovakia.
“I literally fell in love with her; “I've read every book there is on this subject,” Trump Jr. said. “I think all those things get lost in today's instant gratification society. You know, kids sitting there watching a video game. It's all…instant gratification.”
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The co-founder of Field Ethos speaks
Jason Vincent, co-founder and CEO of Field Ethos, explained that the magazine's target demographic is men between the ages of 25 and 55, although a quarter or more of the audience is female.
“This may actually come from the fact that there is still kind of an attraction to the unapologetic male mentality,” Vincent said. “That may be why we built the female that we have…it doesn't seem to be softened to try to attract them.”
Vincent went on to say that although the magazine is not overtly political, there are times when politics intersect with issues that readers inherently care about, such as gun rights.
“Yes, Don is involved. He's part of our group of friends and our team at Field Ethos,” Vincent said. “But… Field Ethos is really designed to be a place people can go when they get bored of it.”
When politics does find its way into the magazine, Vincent said the politics are “reasonable,” middle-of-the-road, and certainly not far-right.
“The far right is not our brand,” Vincent said. “We see ourselves as speaking to a sophisticated audience that is intelligent enough not to find itself at the extremes of either side.”
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Trump Jr. Goal with Field Spirit
Ultimately, Trump Jr. has a clear goal in launching “field ethics.”
“Creating an alternative viewpoint for Americans who felt like they were left out and didn't want to support these things is a big part of the focus,” he concluded.
Given how crazy this year could be for the Trump family, we're happy to see that Trump Jr. has a passion project that will allow him to escape. If you're a fan of the great outdoors, be sure to pick up a copy of Field Ethos!
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