Is it just me or is there something universal about the electric car driving experience? These artificial “exhaust” sounds make it worse. Having an “experience” while driving a car can feel like death, and today's car buyers don't care about a car's personality, fun, or unusual features. We probably all want expensive designer relaxation capsules. Maybe, but I hope not.
BMW's stance is a little different. They realize that an electric car (or perhaps all cars) should be exciting; Unlike that,…
Take control of your money.
Subscribe to MarketWatch.
Get this article and all of MarketWatch.
Access from any device. Anywhere. At any time.
subscribe now
Are you already a subscriber? sign in