- Apple overthrows Samsung and becomes the number one smartphone brand for the first time in 13 years.
- The iPhone 14 Pro Max leads global sales with 34 million units, closely followed by the iPhone 15 Pro Max.
- Only Apple and Samsung models make it into the top 10 smartphones shipped in 2023.
In a major shift in the smartphone industry, Apple has overtaken Samsung to become the world's leading smartphone brand in 2023. With an impressive lineup of seven iPhone models, the company has topped the charts. Moreover, it also showed its dominance among the most shipped smartphones in the world last year. The iPhone 14 Pro Max led global sales, achieving an impressive 34 million units in sales. The model was closely followed by the iPhone 15 Pro Max with 33 million units, despite its late launch in September.
Apple dominates the top five in smartphone sales
The list of best-selling smartphones reinforces Apple's market supremacy, with its models occupying the top five spots. The iPhone 14 took third place with shipments of 29 million. Meanwhile, the iPhone 14 Pro and the slightly older iPhone 13 took fourth and fifth places. Apple shipped 29 and 23 million units, respectively. Interestingly, the iPhone 15 Pro and standard iPhone 15 also appeared in the top 10, underscoring continued consumer preference for Apple innovations. It is worth noting that the iPhone 14 Plus and iPhone 15 Plus were absent from this prestigious list. This raised questions about its performance in the market.
Samsung's consistent performance
Despite Apple's dominance, Samsung has maintained a strong presence in the market. Three of its Galaxy A series smartphones made it into the top ten. The Galaxy A14 4G, Galaxy A54 5G, and Galaxy A14 5G represented Samsung in this exclusive ranking, where they ranked sixth, eighth, and ninth, respectively. These models highlight Samsung's ability to meet the needs of a wide range of consumers, and offer competitive features and prices that attract users globally.
In 2023, Apple's strategic positioning and innovative product portfolio will dramatically change market dynamics and set new standards for success. As Apple and Samsung continue to dominate the global smartphone industry, their rivalry highlights the dynamic nature of mobile technology, where innovation and consumer preferences determine the market leaders.
