BLACKPINK's Jisoo made headlines while attending Cartier's 100th anniversary at the Petit Palais in Paris on February 7, 2024 (ET). Cartier's global ambassador, Jisoo, will appear alongside Paul Mescal, Jackson Wang, Yara Shahidi and Labrinth, in an upcoming campaign commemorating the centenary of the legendary Trinity Ring.
The K-Pop star uploaded her photos on Instagram from the evening and sent fans into a frenzy. Meanwhile, Jisoo's fashion designer commented on her Instagram post, which read:
“Princess Cartier (I wish you all the best)”
This sparked fan speculation as South Korean media outlet XportNews previously reported that the BLACKPINK member is ready to join her brother's entertainment company BLISSOO. One fan wrote on X:
As for Unversed, in December 2023, BLACKPINK ended their exclusive contracts for solo artists with YG Entertainment and renewed the deal for group activities only. Jennie and Lisa have already launched their own independent labels ODDATELIER and LLOUD, respectively. Nowadays, Jisoo is rumored to have joined her brother's company BLISSOO.
“Just confirmed already”: Fans suspect that Jisoo's announcement of launching her independent brand is close
As soon as fans saw fashion designer Yami Lee (@stylist_eel) comment on the BLACKPINK member's post, it caused a stir online. On January 2, 2024, XportNews reported that the K-pop phenomenon had decided not to renew her exclusive contract with YG Entertainment and would be joining BLISSOO instead. The outlet also revealed that BIOMOM Co. Ltd. Owned and operated by her brother.
Many fans noticed that BLISSOO updated BIOMOM's job requirements, including a photo of the singer alongside employment details. He stated that the company has begun hiring new employees. Jisoo's photo was used for a recruitment advertisement under BLISSOO.
This means that her family will manage its activities as the company has employed people in several roles, including video content supervisors and veteran artists in charge of security. Now, following designer Yami Lee's open comment, fans are speculating that idol BLACKPINK will announce the launch of her own independent label soon.
Here's how fans are reacting to the latest developments on X:
Since BLACKPINK's hairstylist's response sounded like a “goodbye,” many fans also assumed that the singer had broken up with her former makeup artist and stylist. X user @jnfl0p noted that the Cartier event could mark their final project together as a team.
It is not yet clear whether the BLACKPINK member will begin her work as CEO of her independent company or join the entertainment project allegedly created by her brother Kim Jong Hoon, BLISSOO.
The singer wore a sophisticated and intricate floor-length gown to the Cartier event. It had a long skirt and corset bodice that hugged the figure and contrasted with the off-shoulder neckline.
She looked regal in the ensemble, and reportedly wore a $220,000 Cartier Essential Lines necklace, matching drop earrings with three rows of diamonds, and a $18,000 Trinity ring.
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