The future of hotels thanks to technology that combines data analytics, artificial intelligence and neuroscience

VDA Telkonet's 2024 Technical Report tracks the trend of tomorrow's hotels towards the well-being of the entire hotel ecosystem and announces a pilot project that applies neuroscientific monitoring to the hospitality sector.

MILWAUKEE, WI / ACCESSWIRE / January 30, 2024 / Technology for the well-being of people, guests and employees, as a challenge for the hotel industry: all in the interest of operational efficiency and sustainability. And that's it in a nutshell People's experience“, the hotel trend of tomorrow he identified 2024 Technical Report “Hospitality 2024: Neuroscience and Technology Enhance People’s Experience in Hotels” by VDA Telconite, a global group headquartered in Pordenone, Italy, provides technological solutions for room function management and energy saving to the hospitality market. International reconnaissancewhich also includes 250 hotels around the world, Explores the potential of technology combined with neuroscience, artificial intelligence, and data analysis For the development of the hotel industry.

Technology in hotels, a recognized asset: improves operational efficiency and guest experience

Technology in hotels improves the operational efficiency of employees. to Nine out of ten are hoteliers, The most appreciated technical solutions These are those that are provided to employees Real-time data on the status, operation and possible malfunctions of installed devices. Continuous monitoring Of the systems, equipment and rooms that allow facilities to perform Preventive maintenance Or submit a Response in time In the event of errors, avoid compromising the stay of guests and others.In this way, the safety and comfort of hotel guests is improved Resource management for Environmental sustainability And Cost containment.

Focus on The quality of the experience provided to the guestHe said that the study conducted by the company confirms this Technology supports hoteliers around the world by significantly contributing to their improvement (94% confirm this). If hotel room automation — which includes electronic keys, sensors, thermostats, and smart switches — no longer wows customers now, It is the element that seems to make a difference for 94% of hoteliers interviewed It is a possibility Learn about their preferences to increase loyalty. However, today Only 30% rely on a data-driven approach, Analytical and supported by objective evidence, To find out what guests want (72% rely only on “classical review,” and 26% on employee intuition.)

Nervous hospitality: Changing the pace of hotels for the well-being of people

with regard toRealizing the potential of datathe VDA technical report explores Telkonet for the first time in Italy Application of neuroscience in the hotel sector. More than six out of 10 hoteliers are not aware this science exists Able to capture guests' emotions and make them measurable through KPIs. Even if they are not traced back to the scientific discipline to which they belong, they are still identified as “Very important” sleep quality index (58%), air quality (50%), hotel room environmental comfort (62%). In fact, through the values ​​provided by the application of neuroscience, it is possible to obtain quantitative data that instantly conveys the value of the experience to the accommodation facility so that the manager can notice it and act accordingly.

“The real step forward for the hospitality industry is to look out for and pursue the well-being of all those who are part of the hotel ecosystem, thus moving from Guest experience to People's experience“, a concept of true 360-degree hospitality.” Piercarlo Gramaglia, CEO of VDA Telkonet. “Guided by a people-centric philosophy, we embrace cutting-edge technologies and the latest research in neuroscience to create awareness about a new culture of hospitality, capable of providing a high-quality environment and experience that benefits the tourism industry as a whole.”

Partnership with Strobello and pilot project in Italy

Although it seems so Technological solutions based on neuroscience studies It can be a useful way to improve people's experience in hotels, Only 11% of participants would consider implementing it. To tear apart Maya's veil, the group launches A pilot project in Italian hotels in cooperation with the start-up company Strobello in Italya data technology company that uses the most advanced techniques in neuroscience combined with artificial intelligence and machine learning to study the relationship between humans and their environment.

Leading the way is Accommodation facilities in Rome in which A special module for neuroscientific monitoring has been installed and integrated into the Etheos platform, VDA Telkonet's cloud room management system. Thanks to the partnership, A The algorithm collects data from sensors related to key performance indicators (Sleep Quality Index, Air Quality Index, Brain Rest and Atmosphere), It analyzes it in real-time and makes it available to the hotelier, returning an objective KPI for the guest experience. In this quantitative evaluation, it will be possible to combine the capacity of the installed system with intervention through room automation to optimize the room conditions that will be adjusted dynamically, compensating for changes in the environment, to keep the comfort of the guests at the highest possible level. From this first special monitoring that will allow hotels to offer more comfortable and safer stays, while ensuring more efficient management of resources, it emerges that the main areas of intervention are: operational efficiency (66%), and guest safety and well-being (62%). %), and customization of services (63%).

Download the 2024 Technical Report by clicking here.

Notes to editors: The survey was conducted by VDA Telkonet from October to December 2023 as part of the group's second technical report. In the sample, 250 properties were distributed cross-border across Europe, the USA, Canada and the UAE for a total sample of 250 responding hotels.

About VDA Telkonet

VDA Telkonet Group It presents itself as the largest global player active in developing EMS and GRMS solutions for the hospitality market. The group defines the future of the industry by putting the person at the center of smart technology development and ensuring the right balance between maximizing comfort and saving energy. With around one million smart rooms installed in more than 50 countries, more than 60 years of experience, two in-house R&D teams and 40 engineers with hardware and software expertise, the Group demonstrates a deep understanding of the areas in which it operates and is the ideal strategic partner for the global hospitality market.

communication:

Barbara Alvino
Communications Manager VDA Telkonet
+39 3467820693

source: Telconite Company

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