IU and BTS member V are all over social media for their amazing music video collaboration Love wins everything. Award-winning director Uhm Tae Hwa, who directed this dystopian love story, shared his views on visualizing the costumes worn by the characters.
There are many theories about the music video that have been circulating online. Some have highlighted the characters wearing wedding clothes despite the suffering and pain.
While describing the idea of the wedding dress and tuxedo, Uhm Tae Hwa told OSEN:
“Here, the wedding dress and tuxedo symbolize the most vulgar thing, which is the ‘fruit of love.’ In the music video, the two people enjoy a moment of happiness together by doing things that were difficult to do in their daily lives, such as wearing these clothes, taking photos, singing and having fun.” .
He also explained the ending of the music video, giving closure to the characters.
But in the end the body disappears because of the “square” and only the “clothes” they were wearing remain. It is implied that the two people are rising into the air in the last video camera screen, which means that they are free to fly away from all kinds of oppression and pressure.
The music video sparked a whirlwind of emotions in the hearts of fans, and has been trending on social media as more theories continue to emerge. Appreciating the video's ingenuity, one fan tweeted: “Love conquers discrimination and oppression.”
“Emotional Masterpiece”: Fans' reaction after learning about Uhm Tae-hwa's fashion idea for IU and BTS' V's MV
On January 24, KST, EDAM Entertainment released the highly anticipated music video for Love wins everything, Includes to stop singer. IU and Kim Taehyung received praise from fans for their amazing chemistry and performance skills.
From the haunting tales of two lovers escaping society's norms and the thought-provoking spectacle to the fashion concept, Love wins everything He has received love from fans all over the world.
Speaking about the theories and explanations provided by viewers and fans, director Uhm Tae Hwa said:
“Since the worldview itself is a heterogeneous and abstract framework in contrast to reality, we also welcome different interpretations based on different perspectives on the music video.”
When the director revealed the idea and purpose behind the costume, fans shared their thoughts and opinions about it.
IU and Uhm Tae-hwa collaborated on Love wins everything
the BBIBBI The singer collaborated with Uhm Tae-hwa again for this music video after five years. The director described the cooperation as,
“Reuniting with IU is the most deciding factor.”
The two previously collaborated on the 10th Anniversary DLWLRMA World Tour in 2018. The director worked on visualizing her 10 years in the industry and videotaping the concert.