Five top marketers from a range of companies share their predictions for the future of marketing leadership, from struggles with role fragmentation to the need to be deeply collaborative.
Career journeys are rarely straightforward. For today's marketing leaders, their paths to the top job will likely look different from those of future marketing leaders.
Navigating the turbulent waters of management, from working their own jobs to establishing strong relationships at the board level, is no mean feat. The role of CMO is an ever-changing beast, as are the expectations placed on those who sit at the top.
