Picture this: A guy named Bolt, not your average Joe, but the one and only Usain Bolt, also known as the Speed Demon to hold the title of the world's fastest man on two legs.
Add an all-electric race car, of course. Not just a race car, it's a GENBETA Formula E speed machine.
Friday's PR blitz in Mexico City ahead of the opening round of the 10th season of the Formula E Championship was as bizarre as it was entertaining and effective.
Because Bolt rose up and lived up to his name, leaving his 100m record in the dust. He recorded an astonishing time of 4.36 seconds, cutting 5.22 seconds off the legendary 9.58-second sprint.
but this is not all. Get ready for the max: the Formula E car, under Bolt's lightning-quick touch, accelerates from 0 to 60 mph in just 2.89 seconds.
Move aside, Flash, there's a new speedster in town, and he's traded his spikes for wheels!
Philip Van Osten
Motor racing has been a backdrop from the beginning of Philip Van Oosten's life. Born in Southern California, Philip grew up with the sights and sounds of fast cars thanks to his father, Dick Van Oosten, editor and writer for Auto Speed and Sport and Motor Trend. Philip's passion for racing grew even more when his family moved to Europe and he became aware of the extraordinary world of Grand Prix racing. He was an early contributor to the French monthly magazine F1i, often offering a historical or business perspective on Formula 1 affairs. In 2012, he co-authored with fellow journalist Pierre van Vliet the English version of a limited edition book dedicated to the great Belgian driver Jacky Ickx. He also authored “The American Legacy in Formula 1”, a book chronicling the trials and tribulations of American drivers in Grand Prix racing. Philippe is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.
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