Our increasing dependence on technology has taught us the habit of dividing our attention between things … [+]
When we think about the future of negotiation and communication, it's important to turn our attention to experts like Kasia Yagodzinska. With an impressive CV that includes experience in international negotiation, authorship of numerous negotiation books, specialization in multilateral and cross-cultural international negotiations, a professorship in Switzerland, and a thriving career as a business consultant and executive coach, Cassia is a leading authority on her work. area. In this article, we delve into her thoughts on the impact of technology on communication and the future of human interaction.
The multitasking myth: A threat to attention
Cassia asserts that one of the most important challenges in modern communications is the myth of multitasking. Our increasing reliance on technology has taught us the habit of dividing our attention between different tasks, resulting in a diminished ability to focus on the person directly in front of us. In airports and public places, it has become very common to see everyone engrossed in their mobile devices, oblivious to the people around them. This trend is alarming because it erodes our social observation skills, interpersonal abilities, and emotional intelligence.
With many companies implementing artificial intelligence (AI) in their business communications, Cassia emphasizes that AI can never completely replace real human interaction, in our business or personal lives. While technology can simplify certain processes, it falls short when it comes to the depth and richness of engagement between humans, an essential part of building effective relationships. Whether we realize it or not, these interactions often involve emotion, psychology, understanding, and trust. For this reason, it is important to prioritize real human interaction as much as possible.
Barriers to normal human interaction in screen time
Cassia spoke in detail about the concept of diminished social observation. Social observation refers to the ability to perceive and understand subtle cues and signals from others. However, our addiction to screens and technology hinders our social observation skills. When we're preoccupied with our devices, we miss out on vital nonverbal communication, leading to misunderstandings and misinterpretations.
Cassia points out that interest is not a skill that can be developed immediately. It's a habit that society is gradually losing due to constant interaction with emotionless screens that fail to provide feedback, teach social cues, or encourage real connections. These soft skills are built over time, and if we neglect them, they will diminish.
She reflects on how people would gather around tables or stoves, enhancing feelings of safety and connection. These gatherings allowed individuals to learn from each other, a tradition that was slowly fading away. The proliferation of screens, social media masks, and the pursuit of perfection can create a false identity and lead to feelings of inadequacy, ultimately closing the communication loop.
Cassia asserts that while we have taught people a lot about technology and tactical skills, we have neglected to teach them how to be real human beings. She uses the example of her father's generation, which practiced natural physical activities, contrasting it with today's emphasis on structured exercise. Although she does not discourage going to the gym or using technology, she stresses the importance of not overcomplicating normal human interactions.
She also touched on the way language and messaging are shortened in digital communications as we often use emojis and abbreviations to express emotions. While we understand the intended meaning behind these messages, others may not. For example, you could have a small group of people and they might all use a different emoji to express happiness, to varying degrees. In addition, through this brief message, we may also inadvertently narrow our ability to express emotions clearly.
The role of time and urgency in communication
Technological advances have also helped create a culture that values speed and instant gratification. With this in mind, Cassia highlights the importance of recognizing that building trust and meaningful relationships takes time. While speed and brevity can be useful in business, they can also serve as barriers to developing meaningful, long-term relationships.
For those looking to improve communication or move at a slower pace, Kasia has a tip for interacting with someone who is in a hurry or doesn't value time in the same way: Be curious.
Instead of responding negatively to their haste, inquire about the reasons behind their urgency. Is it a tactic, a block, a power play, or an objective time setting? This curiosity can open valuable insights and allow for more constructive dialogue.
Cassia's visions are not designed to encourage humans to abandon the use of technology. Rather, it encourages listeners to realize what we might lose if we exploit its benefits without moderation. Human-to-human connection is a precious and irreplaceable aspect of our lives, one that we must nurture and prioritize in the ever-evolving landscape of technology and communications.
Follow Kasia Jagodzinska on LinkedIn. Listen to the full episode here.
