Lance Hollander is starting the new year with a new role: As of January, the longtime digital marketing executive is CEO of Northern Liberties digital agency From the Future.
Hollander has helped build and sell three digital agencies during his career, including Delphic Digital, which was acquired by Hero Digital in 2017. His most recent venture was as co-founder and partner at The Agency Shop, a consulting firm acquired by Baltimore's Catalyte in Year 2023.
“I look forward to growing from the future and building another customer experience agency focused on great digital work [including] “Media optimization, SEO, customer experience as well as the whole service layer that we provide,” Hollander, who lives outside the city near Manayunk, told Technical.ly.
Hollander has served on From the Future's board of directors since 2020 and previously advised the company's founder, Nick Eubanks. Following a financial investment in the company from Hollander and co-managing partners David Herscott and Neil Barr-Orr, Eubanks pivoted to a business advisory role with From the Future. Eubanks now serves as vice president of owned media at Semrush, in addition to working on a few other entrepreneurial projects, per Hollander.
“We believe Lance's experience will add to the innovative spirit and client-focused approach that defines 'From the Future,'” Bar-Or said in a written statement. “We are thrilled to have him join us and prepare for the journey ahead under his leadership.”
Now that Hollander is back in the digital agency space, he's looking forward to helping clients solve problems and working with an agile team.
He said that Min Future Company currently employs “more than 25” people. Co-working community Indy Hall also operates out of its space on North Second Street.
“It's nice to be able to work in so many different companies with so many interesting business models, and help solve them with digital solutions,” Hollander said. “That's what I've always been passionate about.”
Sarah Hoffman is a 2022-2023 corps member for Report for America, a Groundtruth initiative that brings together young journalists with local newsrooms. This position is supported by the Leninvest Institute for Journalism.
Companies: Delphic Digital
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