BTS member and singer Kim Taehyung, who goes by his stage nickname V, became the face of Compose Coffee on December 20, 2023. After that, the global star made headlines with his charming looks for the brand's online and offline campaigns. On January 8, 2024, the coffee brand revealed an official announcement and interview with Love me back The singer-songwriter, who now serves as the face of Compose Coffee.
In the interview video, Taehyung mentioned the perfect art of making a cup of composition coffee and compared the concept to composing music. Eagle-eyed fans noticed that the singer's hairstyle from the interview clip and campaign resembles music legend Beethoven. They drew many parallels about it and tweeted that BTS's idol looks like Beethoven.
“It's Vethoven Now”: BTS ARMY praises Taehyung for his creativity
Compose Coffee's offline campaign banners and ads for BTS' Kim Taehyung were placed in their full glory in more than 2,400 franchises across South Korea. Additionally, the brand shared teaser posters on its official social media channel with the tagline “V IS COMING” and “eVeryone is a Composer”.
Fans Love me back The singer-songwriter compared himself to musical maestro Beethoven based on the specific advertising campaign. They even noticed that the singer's hairstyle bore an uncanny resemblance to Beethoven as well as his clothing during filming.
The coffee brand wrapped filming with V in early December 2023, but the BTS member will still appear in commercials airing throughout January 2024.
Compose Coffee has asked its franchisees for permission to negotiate a contract with the K-pop phenomenon. The vast majority of franchisees approved the choice to make him the new face of the company.
With Taehyung's help, Compose Coffee has amassed over 10 million cumulative users on its app, according to a recent report by Korean media outlet W Life (posted on wikitree). There were less than 9.3 million users on the app before Taehyung took over the role of brand ambassador.
However, this number has increased to about 12 million users as of January 1, 2024. From December 23, 2023 to January 1, 2024, just ten days have passed, and an additional 2.6 million people have signed up.
Meanwhile, fans took to Twitter and reacted Love me back The singer-songwriter's concept of brewing a fresh cup of coffee as if he were composing a musical note while sounding like the “Father of the Romantic Era” – Beethoven.
Meanwhile, Compose Coffee, according to the previously mentioned website, debuted its app in 2021, allowing users to order drinks ahead of time and speed up the pickup process. Customers can search for the nearest retailer relevant to the brand using this location-based solution on its app which now has over 12 million subscribers.
Through the app's scheduling feature, customers can purchase the amount of refreshments they desire, taking into account their flavor preferences. Additionally, customers do not have to wait in line to receive their pre-ordered drinks.
BTS member Kim Taehyung has been actively serving in the military in the Special Task Team (SDT) unit of the Republic of Korea Armed Forces, since December 11, 2023.
