The use and development of AI is now exploding with sports franchises getting into it as well. Of course with the Thunder and a lot of the college teams and small teams here in Oklahoma, how can that help the fan experience in the state faster?
Josh Lindstrom from Trace3 Analytics joined us on Friday morning to talk more about sports and AI
What do you do in the field of sports and artificial intelligence?
“You know, it's interesting. It's become a relevant topic. It's a very hot topic. And I think everyone is trying to figure out what's next here. Ideally, leveraging AI and data to define you, not just the top edge on the field, but Also the top advantage of the fans in and around the stadium and how you go and buy beer and hot dogs faster. All of that stuff is coming to fruition and leveraging data and AI, you know, all over the field in the stadium, and how I go to games, it's all becoming relevant as we work and go. On this trip.”
What are some things AI can do on the field or arena?
“Well, it's interesting. The Detroit Lions are obsessed with the fan experience. And they took the lead and wanted to leverage data to be able to ride that wave. And ideally, it started with how do we get people into the stadium faster,” and as the organization overall began to look What are the different data points? We're starting to be able to expand on that. How do we make it easier for them to enter the field? Give them faster access, and ensure their tickets are through mobile devices. If someone is in the parking lot, how can we get them to the stadium faster? This led to several different use cases, what we call it in the industry. This has led to various other initiatives and type of business initiatives. How can we track what is the highest spending shirt on the pitch? If there's an influx of more than 21 people in a section, how can we promote more beer and food, you know, advertising, that kind of thing. Can we see if the fans are looking at the stadium? Are they looking at the field or are they looking at the scoreboard, right? These kinds of things started to become real when we built this analytical war room in collaboration with the Detroit Lions.”
