OUTOFHAND: The world's first luxury XR brand that elevates artists
“Nail art is the new sneaker,” declared Samuel Deutsch, CEO and founder of OUTOFHAND (OOH), capturing the essence of the seismic shift in the $23.4 billion global nail industry, which is expected to soar to $32.8 billion within The next five years. OUTOFHAND, a pioneer at the intersection of technology and style, announces its groundbreaking platform – an expansive, real-life fashion and beauty experience that seamlessly blends AI and AR to revolutionize beauty.
Revolutionizing nail art using artificial intelligence and augmented reality
OOH's journey, in developing proprietary technology with CEO of computer vision experts at OpenCV Anna Kogan and CV veteran Gary Bradsky, represents a major leap forward in unlocking flawless tracking around fingers on hands that was previously thought only possible in theory. . This has led to the development of sophisticated AI models capable of tracking fingernails in real-time on mobile devices, a cornerstone of the innovative OOH approach. The fusion of AI and AR enables an immersive experience where users can instantly explore virtual nail designs, bringing them to life with amazing realism and accuracy.
This technological innovation is not just limited to digital exploration; It is coupled with a unique business model. OOH allows users to not only engage with virtual nail art, but also seamlessly order these luxurious designs as custom-sized, 3D-printed nails. This dual offering blurs the lines between virtual experiences and tangible products, transforming how consumers interact with beauty products.
Bridging the gap between digital creativity and physical products
OOH will be accessed via an intuitive mobile app, combining the latest AI and AR technologies, and will serve as a daily beauty ritual and a leading market for nail fashion. OOH's team of fashion and beauty editors investigates all corners of the globe – from Shanghai to Seoul, Lagos and London – to find tomorrow's big-name artists and lab the technology to transform these real-life works of art into a 3D digital look for a global audience in Extended Reality (XR). Here, global nail art trends come to life, allowing users to explore and purchase with unprecedented ease. This platform is not just a showcase of digital art; It's a testament to OOH's unique ability to integrate digital wearables with physical devices – a feature that resonates strongly with a generation that values digital experiences and tangible expressions of personal style to showcase and show off their individuality and brilliance.
OOH's innovative approach to beauty technology extends beyond simply delivering products. It represents a new paradigm in consumer behavior – one that harmoniously combines the excitement of digital discovery with the satisfaction of ownership of a physical product. This model is particularly attractive to technology-savvy and style-conscious consumers, offering them a new way to express their individuality.
The impact of OOH on the market and audience reach
OOH's impact on the market is further amplified by its collaboration with 10 of the world's top nail artists, who have been signed to multi-year deals to provide exclusive, world-class designs for OOH launches. Favorites among celebrities such as Billie Eilish, Dua Lipa and Rihanna, these artists bring a level of prestige and good taste to the platform, ensuring that OOH shows are at the forefront of fashion.
The appeal of OOH extends beyond diverse audience segments. NailBabies, a younger, trend-conscious audience, find the digital OOH platform well-suited to their exploratory and expressive needs. NailHeads, a loyal and captivated core audience, are drawn to OOH's innovative and exclusive designs. Meanwhile, luxury-seeking NailWhales consumers are dazzled by the high-end, celebrity-favorite creations available on the platform. This diverse audience approach ensures that OOH caters to a wide range of style preferences and budgets.
Leading the digital beauty renaissance
OOH doesn't just introduce a new product; She is a leader in cultural transformation at the intersection of artificial intelligence, augmented reality, and commerce. This initiative is reshaping the future of beauty technology, attracting a wide range of consumers, from digital natives to those who are newly adopting technology-enabled beauty solutions.
As we step into this new era, OUTOFHAND invites us to be part of a transformative journey in beauty and technology. Each virtual or physical nail design represents not only a style choice, but a step towards a more personalized, accessible and innovative approach to beauty. OOH doesn't just follow trends; It creates a new story in the beauty industry, where technology and art converge to redefine our perception of beauty and fashion.
Get ready for the launch and pre-order now
The excitement is palpable as OOH is scheduled to launch in the first quarter of 2024, and is expected to reveal huge leaps in beauty technology. For those eager to be among the first to experience this revolution, OUTOFHAND is available for pre-order now on the Apple App Store. Don't miss the chance to be part of this pioneering event.
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