Over the past decade, Reno has become one of the most desirable cities in the American West, attracting a wide demographic. People attracted to the area include professionals, individuals, families and retirees. They come for a wide range of reasons – natural beauty, exciting business opportunities, and business-friendly taxes. But the great amenities don't end there.
Located on the eastern slopes of the Sierra Nevada Mountains at an average elevation of 4,500 feet, the Biggest Little City (BLC) enjoys more than 250 days of sunshine per year. This places Reno among the ten sunniest cities in the United States. Lake Tahoe is only 30 minutes away! Outdoor activities abound. So do big cities, like visiting museums, tasting delicious local cuisine and much more.
But is Reno a good place to live? Here are some ideas from long-time residents and newbies.
Goodbye, state income tax
What's one of Nevada's best-kept secrets? No state income tax! The Silver State is one of seven states out of 50 that have similar laws. This applies to individuals and companies alike. As a result, the money goes further during the tax period.
Tax returns are simplified at both the personal and corporate levels. The state maintains a strong incentive for companies outside the state to take this step. This translates into a strong economy with endless potential for continued growth.
“I've never paid income tax in my life,” declares local writer Chris Murray. “And it's not because I'm evading taxes.” No, because he lives in Truckee Meadows.
Attractive business website
For business entities, Nevada's tax structure is ideal. It's no wonder brands like TESLA and Amazon have flocked to Northern Nevada in recent years. Startups are also making this move because of the unparalleled tax breaks.
Combined with the other benefits of doing business in Nevada, such as enhanced privacy, litigation and asset protection, and no residency or minimum capital requirements, it's a win-win. This brings us to Renault's next best-kept secret: the business opportunity.
Exciting career opportunities
In 2019, Reno ranked first in the nation for job growth. In March 2021 alone, the metropolitan area created 10,700 new jobs.
So, moving to Reno comes with the opportunity to continue to grow professionally. The startup and tech scenes are especially hot these days.
Local companies to watch include Ormat Technologies, Microsoft, Panasonic, TESLA, Amazon, and Ridgeline. These companies represent the tip of the iceberg when it comes to the exciting career options available to those relocating to Reno-Tahoe. Here are some of the most compelling hiring companies in Reno-Sparks.
Smooth sailing for passengers
Traffic is a nightmare in urban areas across the country. Think Las Vegas, Seattle, Denver, Honolulu, California's Bay Area, and SoCal. It's not uncommon to spend an hour or two (or more) a day sitting on busy highways.
While major roads in Reno can temporarily back up during rush hour or when an accident occurs, they generally maintain flow. Even at the busiest times. Most residents reported travel times of 25 minutes or less between home and work.
As for long commutes, like the one between Reno and Incline Village? Factor in about 45 minutes each way. However, we're talking about 45 minutes of continuous cruising through alpine scenery rather than crawling through smog and bumper-to-bumper congestion.
Higher education issues
The University of Nevada, Reno is the state's leading institution of higher education. It is ranked as a top tier school nationally, achieving the prestigious 'R1' rating ('Very High Research') in December 2018.
“Maintaining this status provides greater momentum for innovative research activity and workforce development opportunities that elevate NSHE’s role in supporting Nevada’s economic diversification goals,” explains Chancellor Melody Rose of the Nevada System of Higher Education.
Not only does UNR rank number one when it comes to education, but it also boasts an amazing campus. Known for its lush landscaping and historic brick Ivy League-style buildings, nothing beats University Square on a spring or fall afternoon.
Walkability to downtown and downtown
Gabbi Hall, a Boston to Reno native, documents her experiences at BLC on her blog, “Here Goes Gabbi.” What is one of the perks you are talking about? Walkability of downtown Reno neighborhoods.
This doesn't mean that car ownership isn't a huge convenience. After all, the Reno metropolitan area spans more than 112 square miles. The trip from north to south Reno takes about 20 minutes via the interstate.
But this does not mean that you have to take a car Everywhere. The downtown Reno and Midtown neighborhoods are not only charming and historic, but they are also highly walkable.
There are many restaurants, cafes, bars, shops, art galleries and libraries. You will also find many museums, theaters and picturesque parks in the Markaz area. In other words, you'll never run out of great ways to track your daily steps!
The foodie scene is off the hook
What's another of Renault's best-kept secrets? Delicious foodie scene. You'll be amazed at the delicious options available at BLC. At Liberty Food & Wine Exchange artisan restaurant, enjoy handcrafted, shareable dishes made with regionally sourced ingredients.
Or head to Centro Restaurant & Bar in the city center for refreshing cocktails and delicious tapas served in a hipster eclectic atmosphere. Locals agree that Midtown's Moo Dang serves “the best Thai food in Reno.”
Family-owned Café Capello, located on the Reno Riverwalk, is also loved by residents. The downtown “neighborhood coffee hangout” brings a fun, big-city vibe. The café even inspired one visitor from the Big Apple to declare that it was “just like home in Brooklyn.”
Sabrina's West Street Kitchen is another hidden gem that locals and tourists can't stop raving about. Declared by many foodies to be “Reno's best kept secret,” the menu is extensive and varied. From the chicken fajita sandwich to the pulled chicken and veggies, the restaurant has a wide and loyal fan base. But my favorite is the veggie burger, considered by many to be the best in town.
There is no end to the arts, entertainment and special events
What do long-time residents like Chris Murray say about Reno? “An event a day keeps the boredom away.” When it comes to events, the Reno Hotel is booked year-round. Highlights include Arttown, the Brews and Blues Festival, Food Truck Fridays and the newest event series of the year, Downtown Tuesdays.
Other events include Hot August Nights, Street Vibrations, the Reno Rodeo, and the Barracuda Tournament. The list goes on and on. And that's to say nothing of regional events like the Lake Tahoe Shakespeare Festival, Burning Man in Black Rock, the Candy Dance in Genoa, the International Camel Races in Virginia City…. You get the idea.
Aside from special events, Reno boasts a thriving arts scene. Classical and pop music fans will love the Reno Philharmonic, a 60-person professional orchestra with monthly engagements planned throughout the year. Most concerts are held in the famous mid-century Pioneer Center for the Performing Arts. (Locals fondly refer to it as the “Golden Turtle” because of its recognizable metal dome.)
AVA Ballet Theater is Pioneer's resident ballet company. It features top local artists and nationally acclaimed principal dancers. The theater also hosts Broadway Comes to Reno. As the name suggests, the series brings the best of New York City to the West with shows like that An American in Paris, HamiltonAnd Jersey Boys.
Other local theaters include the Reno Little Theater, the Theater on Keystone Avenue, and several performance venues at the University of Nevada, Reno.
Family friendly parks
As if fresh air, perpetually blue skies, and stunning sunsets aren't enough reasons to get outside, family-friendly parks add another dimension. Rancho San Rafael Regional Park encompasses an impressive amount of land. Offers access to dog parks, hiking trails, special events, children's playgrounds and more.
Bartley Ranch Regional Park transports visitors back in time with 19yA 19th-century school building, picturesque walking trails and lookouts. And if you're looking to get closer to nature, head to Galena Creek Provincial Park or Hunter Creek Trail for more challenging hikes in a beautiful forest setting.
Wingfield Park Amphitheater is located in downtown Reno along the Truckee River. It is centrally located and provides easy access to nearby restaurants, shops and cinemas. There's also no better place to explore whitewater kayaking. A Play in the Park offers music and live performances as well as movie nights throughout the summer. Learn more about why Reno, Nevada is a great place for families.
Is Reno a good place to live? Yes!
Longtime residents and newbies agree. Reno is the place to be! We've got something for everyone. Whether you're looking for career advancement opportunities, family-friendly parks, or weekend warrior retreats. You'll also find a great selection of arts, entertainment, and special events.
A delicious foodie scene and highly walkable downtown neighborhoods encourage exploration and community. Practical considerations such as easy commuting, no state income tax, and access to first-class higher education make it one of the best places on the West Coast to work, live and play.
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Ingrid Barnett is an award-winning travel writer and digital content marketer based in Western Nevada. Recognized by the Nevada Press Association in 2019, her work has appeared in Nevada Magazine, Northern Nevada Business Weekly, Tahoe South, ROVA, American Trails, Ripley's Believe It or Not, and more.
Follow along each month for Ingrid's special “Work and Life” review – appearing exclusively on WorkLivePlayRenoTahoe.com